The Great Commission is Not Out of Commission (Matthew 28:19-20)
Matthew 28:19-20, Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. Amen.
Coca-Cola was introduced to the world on January 29, 1892 and has been around for over 128 years. Coca-Cola is very adamant about getting their product around the world. The Coca-Cola company did that in just over 100 years. They made it so that almost every person on earth knows their name. There are now just two countries in the world where Coca-Cola cannot be bought or sold - at least, not officially. They are Cuba and North Korea.
In the beginning, Coca-Cola had cocaine in it, in varying amounts. At the time cocaine was legal and treated as a medicine. Coca-Cola’s goal is simple. They want everyone to get addicted to their drink. Coke seems to be willing to try any marketing strategy in its attempts to get their product into everyone’s hands. They are willing to use catch phrases, commercials, and slogans. Coke has had 48 different slogans. Perhaps the most famous is “It's the Real Thing”. Coke is one of the largest advertisers in the world, spending on ads about $3.3 billion a year worldwide. In 1985, when business became slow and losing market value, Coca-Cola out of desperation, decided to change their identity, and label. “New Coke” began and it was a failure. The change was met with much criticism and negativity and Coke later changed its label to Coca-Cola Classic.
We have the Word of God and Jesus Christ. He never changes. Hebrews 13:8, “Jesus Christ the same yesterday, and to day, and for ever.” Therefore, we do not need to change the message. We have every opportunity to get the Gospel to the lost. We have had the gospel for 2,000 years. How are there still entire countries in this world where the name of Jesus is practically unknown? Has a soft drink company really been more passionate about selling their drink than we have been about sharing news of free eternal life? Acts 1:8, “But ye shall receive power, after that the Holy Ghost is come upon you: and ye shall be witnesses unto me both in Jerusalem, and in all Judaea, and in Samaria, and unto the uttermost part of the earth.”
According to current demographics, 90% of the world has heard about Coke, 71% of the world has seen Coke, 50% of the world has tasted Coke, but only 10% of the world has heard the Gospel of Christ. God’s goal for giving to missions through His local church empowers His plan increase and gives every individual believer an opportunity to have a part in reaching others for Christ. Let's not fail in our mission to do the Great Commission. Christ has sent us, now we need to reach others and share the Gospel with them. If we don't, multitudes of people will spend eternity separated from God because no one told them. Nothing you accomplish in life will have a larger or longer lasting impact than leading people to Christ. Let's share the Gospel with someone today and determine to be better witnesses of God's plan of salvation.
Every Christian needs to let others know that Jesus Christ came into the world to bring salvation through the forgiveness of their sins. We have a wonderful opportunity to be a part of God's plan and program that has eternal value. That is where we need to put our attention and focus. May we find and obey the task that He has called us to do.
Point to Ponder:
The Great Commission is a command, not a “Great Suggestion.”
Question to Consider:
What are you doing to take part in the work of spreading the message of Christ with the world?
PRAYER: Father, help me to become a more disciplined laborer in the field. I submit my availability to Your authority. May Your Holy Spirit guide me to souls who are open to receive Your truth. Help me to bring forth lasting fruit for Your pleasure and glory. In Jesus name, AMEN!
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Dr. Blackman is passionate about helping others grow in the grace of the Lord. His devotions are centered on how to grow closer to the Lord through a personal relationship.