The Great Commission is Not Out of Commission

The Great Commission is Not Out of Commission (Matthew 28:19-20)

Matthew 28:19-20, “Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. Amen.”

Coca-Cola was founded in 1886 in Atlanta, Georgia. Coca-Cola was introduced to the world on January 29, 1892 and has been around for over 130 years. It was the first company to use merchandising and celebrity endorsements in its ads during the 1893 Chicago World Fair. In the beginning, Coca-Cola had cocaine in it in varying amounts. At the time, cocaine was legal and treated as a medicine. Coca-Cola’s goal was simple. They wanted everyone to get addicted to their drink. It’s evident that Coke seems to be willing to try any marketing strategy in its attempts to get their product into everyone’s hands. They are willing to use catch phrases, commercials, and slogans. Coke has had 48 different slogans. Perhaps the most famous is “It's the Real Thing”. Coke is one of the largest advertisers in the world, with spending on ads of about $4 billion a year worldwide. It earned nearly 43 billion in net sales in 2023. Coca-Cola is one of the most popular soft drinks in the world and sold 32.7 billion cases of drinks in 2023. Today Coke sells more than 1.9 billion beverages around the world every day and anywhere between 30-40 billion units per year. Over 950 bottles of Coca-Cola are sold every second.

In 1985, when business became slow and was losing market value, Coca-Cola, out of desperation, decided to change their identity and label. “New Coke” began and it was a failure. The change was met with much criticism and negativity and Coke later changed its label to Coca-Cola Classic. We have the Word of God, and Jesus Christ. He never changes, Hebrews 13:8, “Jesus Christ the same yesterday, and to day, and for ever.” Therefore, we do not need to change the message. We have every opportunity to get the Gospel to the lost. We have had the Gospel for 2,000 years. How are there still entire countries in this world where the name of Jesus is practically unknown? Has a soft drink company really been more passionate about selling their drink than we have been about sharing news of free eternal life? Acts 1:8, “But ye shall receive power, after that the Holy Ghost is come upon you: and ye shall be witnesses unto me both in Jerusalem, and in all Judaea, and in Samaria, and unto the uttermost part of the earth.”

Coca-Cola is very adamant about getting their product around the world. The Coca-Cola company did that in just over 100 years. They made it so that almost every person on earth knows their name. Coca-Cola claims that their product is sold in over 200 countries around the world. They are obviously zealous about their product because there are only 196 countries in the world. There are now just two countries in the world where Coca-Cola cannot be bought or sold - at least, not officially. They are Cuba and North Korea. I’m sure Coke would be willing to do just about anything to get its product in the hands of the Cubans and the Koreans. According to current demographics. 90% of the world has heard about Coke, 71% of the world has seen Coke, 50% of the world has tasted Coke, but only 10% of the world has heard the Gospel of Christ. God’s goal for giving to missions through His local church empowers His plan increase and gives every individual believer an opportunity to have a part in reaching others for Christ. Let's not fail in our mission to do the Great Commission. Christ has sent us, now we need to reach others and share the Gospel with them. If we don't, multitudes of people will spend eternity separated from God because no one told them. Nothing you accomplish in life will have a larger or longer lasting impact than leading people to Christ. Let's share the Gospel with someone today, and determine to be better witnesses of God's plan of salvation.

By His life of submission and obedience to the law of God as a man, the Son of God established righteousness in the earth. It is this righteousness, performed by Christ, which God imputes to believers. He declares us righteous by virtue of Christ’s righteousness for us. We have no righteousness of our own, but we are made righteous before God in Christ. Jesus will save every sinner who repents and puts their faith in Him and trusts Him for salvation. This gift of salvation is secured, guaranteed, and eternal. Not one of God’s children will perish. By His life of righteousness as our Redeemer, and by His sin-atoning death as our Substitute, He silenced the claims of justice against us. All for whom Christ died shall live forever in glory. Every Christian needs to let others know that Jesus Christ came into the world to bring salvation through the forgiveness of their sins. We have a wonderful opportunity to be a part of God's plan and program that has eternal value. That is where we need to put our attention and focus. May we find and obey the task that He has called us to do.

Point to Ponder:
The Great Commission is a command, not a “Great Suggestion”.

Question to Consider:
What are you doing to take part in the work of spreading the message of Christ to the world?

PRAYER: Father, help me to become a more disciplined laborer in the field. I submit my availability to Your authority. May Your Holy Spirit guide me to souls who are open to receive Your truth. Help me to bring forth lasting fruit for pleasure and glory. In Jesus name, AMEN!

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